01/04/2016
Sabancı University School of Management will host a lecture by Hans Peter Bech, one of the bestselling authors on Amazon.com and a writer of an influential blog on the leadership of information technologies in the global market, as part of the M407 Sales Management course on Monday, April 4, 2016.
In his lecture at the Cinema Hall, Hans Peter Bech will discuss the benefits of the ever-shrinking barriers to market entry as well as the challenges posed by progressively narrower windows of opportunity that have an influence on the information technologies industry. Bech will talk about competitive products and services that emerge in the information technologies market almost daily, and the difficulty of maintaining leadership in the market.
Hans Peter Bech will also discuss the Moors Law, explaining why the same laws are not applied to ratings of software-based products and services, and the common cost of sales and marketing.
The challenges Bech will address in his lecture will include cash flow, finding and retaining talent, and talent management. Bech will explain why the requirement of competence and experience for marketing and sales operations on a global level pose challenges to information technology companies.
About Hans Peter Bech:
Hans Peter Bech is an Amazon bestselling author, and a blogger on issues related to growing software driven companies to global market leadership. Bech is the author of several books and numerous whitepapers on international business development in the software industry, and facilitates workshops for software executives in the TBK Academy®. Bech holds an M.Sc. in macroeconomics and political science from the University of Copenhagen, and provides consultancy services to public agencies and companies.
Program:
Date: Monday, April 4, 2016
Time: 13:30 – 14:30
Place: Cinema Hall
